The Patient Is Always Right
The Patient Is Always Right strips away the corporate gloss and cookie-cutter advice to deliver the raw, unfiltered truth about running a modern clinic. Each episode brings together diverse voices from across clinical professions – from dentistry to aesthetics, medicine and beyond – to share the kind of insights you’d only hear behind closed doors.
Episodes

Thursday Apr 17, 2025
Thursday Apr 17, 2025
Guest: Jasmine from Ignite
When a potential patient contacts your practice three times and still can't get proper help, is their negative review justified?
In this revealing minisode, Jasmine – Ignite's dental expert with years of experience as a dental nurse and TCO – dissects a review from someone who never even made it to the dentist's chair. She explains why front desk interactions can make or break your practice and offers practical solutions for small practices without dedicated reception staff.
Through this real-world example, you'll discover how seemingly small communication failures create devastating first impressions that send patients straight to your competitors. If you're wondering why potential patients ghost your practice before booking, this episode delivers the unfiltered truth about the patient experience that happens before treatment even begins.
If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
"I believed rich people are bastards and only become rich by sh*tting on other people." Dr. Barry Oulton's raw honesty about his limiting beliefs brings a refreshing perspective to the dental industry.
From overcoming his own financial mindset challenges to handling a cocaine-using patient in his chair, Barry shares the unfiltered reality of dental practice ownership. His provocative take on why patients don't actually care about your clinical skills (as long as they're "good enough") challenges conventional wisdom, while his practical approach to saying no to difficult patients provides a masterclass in communication. With hilarious confessions about the "crotch-watching" patient and serious insights on why practice ownership might not be the path to freedom everyone thinks, this episode delivers the brutal truths about dentistry you won't hear anywhere else.
If you're looking to get a tailored content strategy made for you and your dental practice, check out Ignite and book a free strategy call.


