Episode 18: Everyone’s chasing new patients, and ignoring the ones they already have with Adam Smith

In this episode of The Patient Is Always Right, we’re joined by Adam Smith, co-founder of Boxley, to unpack one of the most overlooked problems in private healthcare: what happens to patient enquiries after the marketing works. Adam shares his journey from hospitality tech into dentistry and medical aesthetics, and the hard lessons learned along the way. From chatbots and automation to sales conversations and follow-up failures, this episode dives into the messy middle of the patient journey that most clinics underestimate.


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